Noelia Rodríguez

Noelia Rodriguez

Noelia beliefs in Innovation as a powerful tool for business transformation and people development, and has fully committed to this endeavour by founding The Beta Factor. She brings in a wide international career and proven expertise, with over 13 years of multidisciplinary experience in Finance, Strategy, Business Innovation and Strategic alliances.

Prior to setting up The Beta Factor, Noelia worked for a hospitality multinational in Switzerland and Spain, assuming different corporate management roles. Noelia holds a Bachelor Degree in Hospitality Business Management from the University of Santiago de Compostela, a MBA in International Hospitality from the Ecole Hotelière de Lausanne and an executive MBI (Master in Business Innovation) from the Universities of Deusto and Cambridge. She has also specialised on Design Thinking at the Hasso Plattner Institut.

Esther Trujillo

Profesional independiente, experta en ética, estrategia de comunicación y relaciones organizacionales. En 2012 funda PlanBET Estrategias, una microempresa que asesora a directivos y a organizaciones empresariales, sociales, y académicas en procesos de cambio relacional e implantación de valores y modelos éticos. Es diplomada en Relaciones Públicas y Publicidad y tiene estudios de Traducción e Interpretación. Se ha especializado en responsabilidad corporativa en Harvard Business School y en ESADE- Stanford.

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Inès Blal

(Ph.D., Virginia Polytechnic Institute and State University) is a Professor of Strategic Management at the Ecole hotelière de Lausanne, Switzerland.
Inès joined the academic world after working in the catering and hotel businesses. Her latest research works examined strategy execution of international hotel chains, hotel properties pricing, and electronic-word-of-mouth on hotel sales performance. Her last assignments focused on hotel concept development, and online performance. She regularly presents her research at academic and professional conferences. She also leads executive modules on trend analysis and hotel strategic positioning.

Juan Freire

Nothing pleases me more than to imagine futures, launch projects and organize teams to make these futures happen. We could say that I am a strategist and a leader for open organizations working on permanent innovation. In February 2016 I started a new educational project, Xtribe, combining entrepreneurship, technical skills and critical thinking that is creating an international network of educational and business creation labs.

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Marie Josèphe Mucchielli

Marie-Josèphe Mucchielli holds an MBA in Hospitality from the Ecole Hotelière de Lausanne. She is the owner of Villa Manager, a property management agency based in Italy. She is also the exclusive representative of the Agency Leo Trippi in Italy and Corsica. She has 20 years of international experience in the hospitality industry, that led her to the management of deluxe Hotels and Exclusive Estates in Asia and Europe.
Her Consulting activities focus on High-end Estates operations and positioning.She also acts as advisor to the Regional Development Office of Umbria for the development of hospitality projects and their feasibility.

Alexandra Charalampidou

Alexandra has 8 years of experience in financial consulting, project finance and investment finance. She has advised clients in the hospitality industry on corporate strategy, concept creation, new ventures assessment, performance improvement and project management. She holds a bachelor degree in Interpretation and Languages and an MBA in International Hospitality from the Ecole hôtelière de Lausanne. Prior to setting up bridge.over, Alexandra worked for KPMG and private investors in London. Currently she splits her time between Switzerland and Spain.


Bridge.over is a boutique strategy consulting firm dedicated to solving business challenges for hospitality visionaries across the globe. Sought after by hotel owners, investors and management companies alike for its entrepreneurial way of thinking, Bridge.over is a partner of choice for companies seeking fresh ideas for change and improvement. We share a love for business with our client partners. But on a much deeper level, we are singularly focused on realising dreams and vision into businesses that deliver deeper strategic value and provide meaningful experiences that resonate with all stakeholders. Are you ready for the leap beyond consulting?


Enhancing reality through tailored technology solutions

Experts in giving new technologies practical applications. We aim to bring the newest developments in reality interaction technologies to the consumer market, offering simple and tailored solutions to our customers

Francesco Derchi

Is a brand + digital + creative thinking expert with over 14 years of experience across several industries and markets, from Europe to the Middle East to Latin America. He his Professor of Marketing at the Geneva Business School, Switzerland and at the Università degli Studi di Genova, Italy. His consulting, This is D operates from Geneva, Switzerland. He serves as Advisor to the Board of the Adecco Management School and since 2015 is a Business Coach for EASME at the European Commission. He is an Alumi of the Global Shapers of the World Economic Forum and he is deeply convinced that creativity will save the world.

Maya Tsankova

Maya Tsankova is People Management & Leadership Advisor with over 13 years international management experience, gained in leading MNCs (Hospitality & FMCG). She shares the belief that HR can make the difference in the business. Maya’s professional focus is on the innovative HR practices contributing to the excellence in the talent development, performance management and engagement strategies. She holds Ph.D. in Human Resources Management and is Chartered  member of CIPD, London. Maya also provides academic training on People management.